Author: Sinmisola Nojimu-Yusuf
-
#DearBrandManager… Get connected.
In our line of work, I believe that a strong network is required for you to be great at your job. It will help you get the best deals and stretch that already limited marketing budget of yours. Let me explain. A few months ago, I wanted to shoot a video for a tactical digital […]
-
#DearBrandManager… Follow the rules
Processes exist for a reason. Whilst sometimes your organizations processes can seem really long, cumbersome sometimes downright time wasting. They’ve been put in place to help you work efficiently and effectively. Those awfully long pre and post activity evaluations are important to ensure your promotions and activities yield result. Those stringent procurement procedures on vendor […]
-
#DearBrandManager… Stop robbing people.
One of my goals for 2020 is to grow spiritually. This goal has been a recurring one for me in the last 2 years and not much has changed so this year I decided to do things slightly differently. I signed up for a bible course! This is undoubtedly one of my best decisions of […]
-
5 things to consider when Switching Jobs
In November 2018, I decided to get a new job. 7 months later, after 1 test and 11 interviews across 4 organizations, I has 3 distinct offers on the table from 3 of the 4 companies across 3 industries; technology, telecoms and consumer goods. With the 4th company, I made it to the final stage […]
-
Small scale development; a waste of time?
I often get questioned about the effectiveness of the mini outreaches I engage in to drive change and solve the human and economic challenges of Africa. Does going out to feed people a few days a year really eradicate hunger? to what degree? Does giving a few 100 young ladies sanitary towels in rural communities […]
-
Showing Up For Life
It’s funny how I and my BFF Temilola Adeleye met; It was back in University, I was going through a heartbreak (please don’t ask me what or who broke my heart, some things are best left in the past lol…) we had been introduced shortly before so we were acquainted but nothing major. Even though […]
-
2018 in Retrospect – A Year of New Wine
2018!!! When I was shouting Happy new year on the 1st day of this year, I NEVER expected this year would go the way it did. 2018 STRETCHED me! Gosh. This year, I have cried! I have laughed! I have prayed! I have hoped! I have had my hopes dashed! I have hurt and been […]
Sinmisola Nojimu-Yusuf 